For an organization to succeed in the world today, one needs to understand and comprehend one’s industry social landscape, identify how one’s target audience fits into it, figure out their social needs and ultimately map them to platforms that best deliver this. One’s social media success will heavily depend on how well one unlocks the human psyche and recognize its need to engage.
Imagine a world that is of purely online transactions. We make use of online tools and social media to advertise, and earn a living. Well, it is the increasing trend in today’s world. The map below shows the possible world of the above description.
Here’s a link to an article on using social media as a medium for marketing: http://www.socialnomics.net/2012/06/11/are-you-a-social-small-business-owner-or-anti-social-2/
Here’s another link to the article on the Winners and Losers of social media marketing: http://www.socialnomics.net/2012/06/14/social-media-winners-and-losers-for-april-and-may/
Here are some videos that reflect the benefits of online marketing